Our salmon oil is 100% wild Alaskan salmon oil. I made a conscious decision when we started this in 2003 that I wanted the most pure, natural and unrefined product available in the world. The only choice is still fish oil from Alaska whether Cod, Pollock, Sablefish (Black Cod) or Salmon for the following reasons:
• Fish farming is illegal in Alaska. If it’s from Alaska, no matter what species, it is wild.
• The Alaskan salmon fishery is certified sustainable by the Marine Stewardship Council.
• Alaskan salmon oil and Alaskan Pollock oil is a by-product of the fishing industry. We are utilizing the whole fish after the fillets are removed and what was, in the past, ground up and dumped back into the bay. Socially responsible harvest.
• Raw unrefined Alaskan salmon and Pollock oil has less heavy metals and pollutants than highly refined Anchovy, Sardine, Herring or farmed salmon oil produced in other parts of the world.
“Fish Oil” is a generic term for oils generally produced from Anchovy, Sardine, Herring, Mackerel or Menhaden. The major Anchovy, Sardine and Herring fishery is off the coast of Chile and Peru. Menhaden is generally harvested in the Gulf of Mexico and is used exclusively for oil and fish meal production.
There is a reason you will never find unrefined “fish oil” on the market for human use. It must go through molecular distillation (a process done at high temperature) to remove the toxins and heavy metals inherently present in these fish. Also, farmed salmon is very high in many different pollutants and also must be refined. Wild Alaskan salmon oil is typically raw, unrefined and cold filtered.
In contrast, our “Fish” oil is produced from wild Alaskan Pollock utilizing the same processes as our wild Alaskan salmon oil resulting in a superior quality raw product.